The era of mobile Internet has brought new opportunities and challenges to the door and window industry, which is eager to seek breakthroughs. To promote their own transformation and upgrading, although door and window enterprises have been doing it, the effect has not been clearly reflected. In the face of the ever-changing era, all things are constantly changing. If you want to break through, you might as well start from these three aspects.
Strengthening the control of the terminal has strategic significance
In the current environment, it is precisely from the "seller's market" to the "buyer's market" that the end-consumer's decision-making ability is becoming more and more mature, and the choice of resources is becoming more and more abundant, so there will be higher requirements for products. There will be innovative companies such as Apple and Tesla, and emerging models such as crowdfunding, C2B, and sharing economy will become popular. They have a common feature, which is "terminalization"!
Whether it is from the manufacturer's point of view or the dealer's point of view, the control of the terminal is also of strategic significance, which is an important channel for the two to obtain profits. Judging from the current situation, terminal store sales are still the main sales channel for door and window companies. As the key to attracting consumers, door and window companies need to do a good job of displaying products and strengthen their control of the terminal while making good products.
The benefits of building a strong brand are self-evident
"No brand, no business". All industries will eventually go through the dividend period of barbaric production and enter a mature period, and after the survival of the fittest, they will eventually form a brand well-known to consumers.
Whether it is an enterprise that has been in business for many years or a rookie who has just entered the market, in the current market environment with fierce competition and temptation, the yearning for a strong brand is the same. The benefits brought by a strong brand are self-evident, such as better response to competition, higher added value, lower publicity compliance, lower new product promotion risks, and intangible brand equity... A company that has developed steadily over the years , in the face of the increasing shortage of resources and the encroachment of large and small competitors, we have to consider how to increase the added value under the limited market space and resource conditions; companies that are confused and difficult to operate are also expected to quickly find The shortcut to solving the problem, and taking the branding route, seems to be a good way out.
Integrate capital thinking into daily business activities
Traditional industries related to mass consumption will eventually move towards capitalization and financialization. This is a basic common sense that has been widely recognized. After the baptism of industrial chains, products and the promotion of Internetization, many traditional industries will sooner or later become appropriate. The "time window" has entered the category of "cultivation" and "harvesting" of capital, as is the door and window industry.
In the "Internet +" strategy emphasized by the state, the Internet is to pull and drive various traditional industries out of the deformed model that has been relying on various "bonus" (policy, industry, real estate and other dividends) for many years. Internet thinking", but also to understand the top layer of the "food chain" - capital thinking, and doors and windows enterprises need to integrate this thinking into their daily business activities. '
The current door and window enterprises have been seeking breakthroughs and want to combine the Internet + to present a new development trend, but because the backward products and thinking cannot match the needs of consumers, the door and window enterprises want to quickly adapt to the changes of this era, Also need to find the right direction to move forward.
